Discovering the Potential of LinkedIn:
Jesse’s LinkedIn journey began with curiosity. He noticed that nearly everyone in his professional network had a LinkedIn profile. The platform’s vast user base and its presence in the business world piqued his interest. Despite initially finding LinkedIn intimidating, he recognized the potential to connect with decision-makers, stakeholders, and like-minded professionals.
Overcoming Initial Reservations: Jesse shared his initial reservations about LinkedIn, which included perceiving the platform as overly corporate and superficial. He noted that many profiles featured formal attire, even for individuals in creative fields. This impression deterred him from fully embracing the platform. However, he acknowledged that the platform was evolving, and personal branding was gaining importance.
Setting Aside Ego and Embracing Change: One of the critical turning points for Jesse was setting aside his ego and prejudices about LinkedIn. He realized that he had underestimated the platform due to a lack of understanding and commitment. Jesse decided to make a plan, commit to it, and embark on a journey of active engagement on LinkedIn. This shift in mindset led to remarkable results in a relatively short time.
The Power of Engagement on LinkedIn:
Jesse emphasized the importance of engagement on LinkedIn, especially for those starting to build their presence. He explained that active engagement, such as thoughtful comments on others’ posts, can significantly impact your visibility and relationships on the platform. By genuinely adding value to conversations and connecting with others, you can boost your profile’s visibility and algorithmic reach.
Content Creation for All: Jesse debunked the misconception that one must be a professional writer or copywriter to succeed on LinkedIn. He emphasized that everyone is a writer in some capacity, as writing is integral to various professions. Instead of being intimidated by the term “copywriting,” individuals should focus on sharing valuable insights, experiences, and advice with their audience.
Finding Content Inspiration: For those struggling to come up with content ideas, Jesse recommended reflecting on their personal experiences and challenges. He advised creating content that provides solutions or insights they wish they had known in the past. By sharing lessons learned and helping others navigate similar situations, individuals can build their personal brand.
Taking the Leap into Entrepreneurship: Jesse’s transition from a corporate job to entrepreneurship was a pivotal moment in his career. While he didn’t have a detailed plan, he made the leap because he felt the pain of staying in a job that was detrimental to his mental health. This decision led him to embrace entrepreneurship, where he could learn by doing, make mistakes, and continuously grow.
Embracing Opportunities on LinkedIn:
Jesse highlighted that LinkedIn offers a unique opportunity to connect with a more significant number of professionals and experts compared to other platforms. Despite being relatively new to the platform, he has been recognized as an authority and expert. The size of the LinkedIn audience and the seriousness with which professionals approach the platform have opened doors to valuable opportunities.
Jesse Van Bruegel’s journey on LinkedIn serves as an inspiration for anyone looking to leverage the platform for personal and professional growth. His story demonstrates that you don’t need to be a seasoned writer or have a perfect plan to succeed on LinkedIn. By engaging authentically, sharing valuable content, and embracing change, you can harness the power of LinkedIn to open doors to exciting opportunities in your career and personal brand.
Connect with Jessie:
LinkedIn: https://www.linkedin.com/in/jessievanbreugel/
Creator Academy: https://www.thecreatoracademy.xyz/
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